You’ve probably seen some version of the “Belief Ladder” floating around if you hang out in the online business coaching world.

It was originally created by Cole Gordon as a framework for high-ticket sales. And honestly? It’s smart….. but its kind of a trap!

World-Building as a marketing method is the environment you create around your practice or business that people can step into and explore at their own pace. It’s where they feel seen, understood, and invited….not pressured.

This blog isn’t about sales tactics. It’s about agency. It’s about waking up to the why behind what you offer, and the howthat’s been quietly working against you. 

Looking back from where I stand now, I wish I could tell my past self what I've learned about the reality of building a sustainable business. Not the Instagram version or the "just throw up a sales page" myth, but the nuanced truth I had to discover through years of walking between worlds.

I was as surprised as the next person that there can ACTUALLY be a newer way and slightly different way to sell products than what many people have seen before….

I don’t know about you, but as a mother, my energy is constantly like an exhale.... giving out, giving out, giving out..... So if your anything like me you sometimes you need all the reminders you can…. to inhale, stop for a moment and breathe in some fresh oxygen

If you wake up more often than not wondering what happened to the woman you used to be before the responsibility of raising kids consumed your life, don’t blame anyone. It happens more often than not!

Some people complain all day about wanting more out of life..... but they brush off every possible avenue with a knee-jerk excuse of, "That won't work for me."

If you wake up more often than not wondering what happened to the woman you used to be before the responsibility of raising kids consumed your life, don’t blame anyone. It happens more often than not!